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Code Orange: Parents Share War Stories, Children’s Motrin Hopes To Help
TweetLast month Johnson & Johnson’s Children’s Motrin brand launched Code Orange, a site that invites parents to share experiences of “that slightly scary moment when our kids develop a high fever....
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Small Groups of Evangelists Have Big Impact on Book Biz
TweetIn Malcolm Gladwell’s The Tipping Point, it’s small groups of hipsters in the East Village that start the trends that become national phenomena. In the book business, it’s a humbler, less...
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Motrin Moms Campaign Had No Social Media Strategy; Got One Anyway
TweetAn agency friend asked for my take on the recent dust-up over Motrin’s campaign targeting new moms. As I see it, Motrin made two blunders. One, old-fashioned bad creative in a post-Internet world....
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Acuvue Adds High-Res Feature to Graffiti Facebook App
TweetJohnson & Johnson’s Acuvue contact lens brand has sponsored the development of a new feature on the Graffiti Facebook app: One click to larger, higher resolution versions of your favorite...
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@ComcastCares Speaks Out
TweetBattelle interviews Frank Eliason, the voice of @ComcastCares at Searchblog. @ComcastCares is a Twitter-based customer service channel that’s part listening beacon — Comcast tracks mentions of...
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Google's Biggest Advertisers in June 2010 (And What They Tell Us About Online...
Tweet Hats off to Michael Learmonth at Ad Age for getting his hands on this sensitive document! “While the search-spending document obtained by Advertising Age is not a complete list of advertisers on...
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Eyelashes Too Good to Be True
Tweet Procter & Gamble has pulled a CoverGirl ad featuring a photo of Taylor Swift. From Tanzina Vega’s piece at NY Times: In the ad, for CoverGirl NatureLuxe Mousse Mascara, Ms. Swift’s eyelashes...
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